With the constant stream of makeup and skin care tutorials and tricks on every social media outlet available, millennials, also sometimes referred to as the “selfie generation,” have taken a huge interest in their skin’s health and appearance. In fact, millennials are so into their skin that they want nothing to do with anti-aging products. What do we mean by this? Read on to find out.
Prevention vs. Treatment
The stereotype surrounding the selfie generation is that they live in the hyper-present. They want instant results and the instant gratification that comes with those results. When it comes to taking care of their bodies and skin, however, this stereotype might not be giving millennials enough credit. As it turns out, this feeling of needing instant gratification and wanting to look their best in the present moment has created an entire generation of young men and women who are completely uninterested in anti-aging products. Instead, the perfect skin care routine for millennials focuses on prevention, rather than waiting until an anti-aging product, in the traditional sense of the word, is needed to reduce lines, wrinkles, and bags. In fact, according to a 2016 Beauty Industry Report by TABS Analytics, millennials are currently among the top buyers of beauty and skin care products . Thus, it’s not that the selfie generation doesn’t care about skin care; it’s that they care about different types of skin care products than previous generations.
Why Amino Acid Skin Care Is More than Just Anti-Aging
Another current trend in millennial skin care is that this generation focuses on steering clear of harsh ingredients that could have long-term negative consequences for their skin. According to a recent survey, millennial women are the most likely to spend a little more on skin care products if they are “all-natural” or don’t contain harsh chemical ingredients . Of course, if you take a look at this blog, you’ll see that there are some inherent problems with choosing a skin care product based purely on labels like “natural” and “all-natural.” However, the general idea is that millennials want to take great care of their skin by using the gentlest ingredients possible for a long-lasting youthful appearance. This is where amino acid skin care products come in. Although one of the many benefits of using topical amino acids is that they can help to smooth away the appearance of lines and wrinkles, amino acids are so much more than a typical “anti-aging” product. First, these molecules are already naturally present in the skin and are, in fact, necessary in order for your skin to produce the collagen and elastin proteins that give your skin its firm, smooth, and supple structure and texture . Thus, amino acids are some of the safest and gentlest skin care ingredients you could put onto your skin. Secondly, we begin losing natural collagen production by about 1 percent each year after the age of 20 . Because of this, lines, wrinkles, and sagging skin can begin to form as early as college graduation, which means that wrinkle prevention needs to start before this time. Finally, amino acids are excellent ingredients for nourishing and building collagen, but that’s not all they can do. Amino acids have also been shown to provide free radical protection, which can help to prevent dark spots; rebalance the skin’s natural oil content and pH; keep the skin properly hydrated; aid in the wound healing process; and reduce the appearance of scarring.
The Bottom Line
Whether you’re a millennial, Gen Xer, or Baby Boomer, you can benefit from amino acid skin care, because these are the same nutrients that your skin is already using to help repair and rejuvenate itself. Supplying your skin with the amino acids it needs to optimally perform these functions can have a huge impact on the health and appearance of your skin, no matter your age or skin care goals.
 TABS Analytics
 Skin Inc.