Men’s skin care products are a conundrum: Men’s skin care only accounts for a paltry 3-6% of the global market, but the numbers are still impressive. In fact, research from Mintel reveals that the number of launches of men’s skin care products increased globally by 70% from 2007–2012, amounting to reach $3 billion in the US and £574 million in the UK in 2012 (GCI: http://www.gcimagazine.
But quality men’s skin care differs from women’s in a few key ways. Here are a few tips to save your wallet:
Men are less concerned about aging
Perhaps it seems obvious, but most men don’t seem to get caught up as much with every new wrinkle. But this is just as much biological as it is cultural: Men have a higher collagen density (Skin Inc). This means that men’s skin is thicker, firmer more dense, and more resilient.
The fact men fair the perils of aging better than women is true and may explain why men aren’t as interested in skin care before a certain she. But with 43% of the population in the U.S. aged 50 or over by 2017, we may start to see men buying skin care products like hotcakes.
Men need products that can penetrate the skin
Because men have skin that is 25% thicker than women’s, their skin is more resistant to products. Thus, stronger products with penetration enhancers like glycols may be of interest to help products to better penetrate the skin.
Men should not exfoliate their faces as often as women
In general, men need to exfoliate less than women. This is because shaving effectively sloughs off the uppermost layer of the skin. In fact, exfoliating before or after shaving can lead to irritation over time – in general, it’s overkill more than once per week.
Men need targeted products
Due to their oilier skin and no-fuss approach to grooming, men also tend to seek out fast-absorbing gel or lotion formulas rather than creams. Men’s product lines are also more streamlined, with fewer products.